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E-Commerce / Fashion

Urban Desire

A luxury fashion storefront for Pakistan — dark/light themes, product variants, cart drawer, and local payments (JazzCash, EasyPaisa, COD) with a full admin CMS.

PKR
Local pricing & checkout
2
Light & dark themes
3+
COD · JazzCash · EasyPaisa
CMS
Catalog, orders & homepage
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Urban Desire

Project summary

Overview

Urban Desire is a premium apparel e-commerce experience built for a Multan-based luxury brand. The storefront prioritizes photography, typography, and mood — with light and dark themes — while the backend handles catalog, orders, homepage content, and Pakistan-native checkout flows including JazzCash, EasyPaisa, and Cash on Delivery.

How we worked

From challenge to outcome

A clear path through the problem, what we built, and what the client gained.

  1. 01 The challenge

    Fashion brands in Pakistan need more than a generic template shop. Urban Desire required a high-end visual identity, smooth browsing and cart UX, size/color variants, and payment options customers actually use — plus an admin panel the team can run day to day.

  2. 02 Our solution

    We built a Laravel storefront with Tailwind and Alpine.js: curated shop and collections, persistent client-side cart with a slide-out drawer, product pages with size/color selection, checkout with COD and wallet gateways, customer accounts, and a Spatie-secured admin CMS for products, categories, orders, hero slides, and site content.

  3. 03 The outcome

    A complete fashion commerce platform — from cinematic homepage and category storytelling to shop, product, cart, checkout, and an operations dashboard — ready for local payments and content-led merchandising.

What we shipped

Key features

The product surfaces that make this platform usable every day — not just in a demo.

  • Luxury storefront & themes

    Dark and light modes, gold brand identity, and photography-first layouts for homepage hero, featured categories, and collections.

  • Shop & product variants

    Category filters, sorting, and product detail pages with size/color selection for essentials like drop-shoulder tees and Gurkha pants.

  • Cart drawer & checkout

    Persistent cart UX with toast feedback, order summary, shipping details, and clear totals including shipping rules.

  • Pakistan-ready payments

    Cash on Delivery, JazzCash, and EasyPaisa flows designed for local buyer habits and wallet confirmations.

  • Admin commerce CMS

    Dashboard with revenue and order widgets, product/category management, orders, hero slides, homepage content, FAQs, and site settings.

  • WhatsApp & support touchpoints

    Floating WhatsApp access on the storefront so shoppers can reach the brand quickly during discovery and purchase.

Built with

Tech stack

Tools chosen to ship quickly, stay maintainable, and match how this product runs in production.

Laravel E-Commerce Tailwind Alpine.js JazzCash EasyPaisa

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